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1

Consumer Perceptions of Promotional Activity

Aradhna Krishna, Imran S. Currim and Robert W. Shoemaker

Journal:

Journal of Marketing

Year:

1991

Language:

english

File:

PDF, 469 KB

english, 1991

2

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Mintz, Ofer, Currim, Imran S

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 173 KB

english, 2013

3

Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models

Imran S. Currim

Journal:

Journal of Marketing Research

Year:

1981

Language:

english

File:

PDF, 337 KB

english, 1981

4

You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spending Decisions and Stock Market Return

Currim, Imran S, Lim, Jooseop, Kim, Joung W

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 163 KB

english, 2012

5

A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment

Currim, Imran S., Schneider, Linda G.

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 1.35 MB

english, 1991

6

Disaggregate Tree-Structured Modeling of Consumer Choice Data

Imran S. Currim, Robert J. Meyer and Nhan T. Le

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 2.24 MB

english, 1988

7

Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

Imran S. Currim

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 2.58 MB

english, 1982

8

A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment

Imran S. Currim and Linda G. Schneider

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 601 KB

english, 1991

9

Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery

Rick L. Andrews, Asim Ansari and Imran S. Currim

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 2.60 MB

english, 2002

10

The right metrics for marketing-mix decisions

Mintz, Ofer, Gilbride, Timothy J., Lenk, Peter, Currim, Imran S.

Journal:

International Journal of Research in Marketing

Year:

2020

File:

PDF, 1.40 MB

2020

11

A Comparative Evaluation of Multiattribute Consumer Preference Models

Imran S. Currim and Rakesh K. Sarin

Journal:

Management Science

Year:

1984

Language:

english

File:

PDF, 2.40 MB

english, 1984

12

A Procedure for Measuring and Estimating Consumer Preferences under Uncertainty

Imran S. Currim and Rakesh K. Sarin

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 391 KB

english, 1983

13

Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy

Andrews, Rick L., Currim, Imran S.

Journal:

International Journal of Internet Marketing and Advertising

Year:

2004

Language:

english

File:

PDF, 237 KB

english, 2004

14

Evaluation Set Size and Purchase: Evidence from a Product Search Engine

Choudhary, Vidyanand, Currim, Imran, Dewan, Sanjeev, Jeliazkov, Ivan, Mintz, Ofer, Turner, John

Journal:

Journal of Interactive Marketing

Year:

2017

Language:

english

File:

PDF, 430 KB

english, 2017

15

Retention of latent segments in regression-based marketing models

Rick L. Andrews, Imran S. Currim

Journal:

International Journal of Research in Marketing

Year:

2003

Language:

english

File:

PDF, 85 KB

english, 2003

16

Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?

Rick L. Andrews, Imran S. Currim, Peter Leeflang, Jooseop Lim

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 209 KB

english, 2008

17

A Comparison of Sales Response Predictions From Demand Models Applied to Store-Level versus Panel Data

Andrews, Rick L., Currim, Imran S., Leeflang, Peter S. H.

Journal:

Journal of Business and Economic Statistics

Year:

2011

Language:

english

File:

PDF, 133 KB

english, 2011

18

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

Andrews, Rick L., Currim, Imran S.

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 72 KB

english, 2003

19

Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website

Currim, Imran S., Mintz, Ofer, Siddarth, S.

Journal:

Journal of Interactive Marketing

Year:

2015

Language:

english

File:

PDF, 1.41 MB

english, 2015

20

Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior

Mintz, Ofer, Currim, Imran S., Jeliazkov, Ivan

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 1.35 MB

english, 2013

21

Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery

Andrews, Rick L., Ansari, Asim, Currim, Imran S.

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 110 KB

english, 2002

22

An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity

Rick L. Andrews, Andrew Ainslie and Imran S. Currim

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 1.84 MB

english, 2002

23

Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice

Charles Abramson, Rick L. Andrews, Imran S. Currim and Morgan Jones

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 3.71 MB

english, 2000

24

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

Rick L. Andrews and Imran S. Currim

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 1.68 MB

english, 2003

25

An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity

Andrews, Rick L., Ainslie, Andrew, Currim, Imran S.

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 81 KB

english, 2002

26

Modeling Marketing Dynamics by Time Series Econometrics

Koen Pauwels, Imran Currim, Marnik G. Dekimpe, Eric Ghysels, Dominique M. Hanssens, Natalie Mizik and Prasad Naik

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 1.57 MB

english, 2004

27

Prospect Versus Utility

Currim, Imran S., Sarin, Rakesh K.

Journal:

Management Science

Year:

1989

Language:

english

File:

PDF, 1.43 MB

english, 1989

28

Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice

Abramson, Charles, Andrews, Rick L., Currim, Imran S., Jones, Morgan

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 111 KB

english, 2000

29

Consumer Perceptions of Promotional Activity

Krishna, Aradhna, Currim, Imran S., Shoemaker, Robert W.

Journal:

Journal of Marketing

Year:

1991

Language:

english

File:

PDF, 1.60 MB

english, 1991

30

Modeling Marketing Dynamics by Time Series Econometrics

Koen Pauwels, Imran Currim, Marnik G. Dekimpe, Dominique M. Hanssens, Natalie Mizik, Eric Ghysels, Prasad Naik

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 170 KB

english, 2004

31

An experimental investigation of scanner data preparation strategies for consumer choice models

Rick L. Andrews, Imran S. Currim

Journal:

International Journal of Research in Marketing

Year:

2005

Language:

english

File:

PDF, 135 KB

english, 2005

32

Consumer heterogeneity in the longer-term effects of price promotions

Jooseop Lim, Imran S. Currim, Rick L. Andrews

Journal:

International Journal of Research in Marketing

Year:

2005

Language:

english

File:

PDF, 246 KB

english, 2005

33

Recovering and profiling the true segmentation structure in markets: an empirical investigation

Rick L Andrews, Imran S Currim

Journal:

International Journal of Research in Marketing

Year:

2003

Language:

english

File:

PDF, 166 KB

english, 2003

34

Consumer purchase behaviors associated with active and passive deal-proneness

Linda G. Schneider, Imran S. Currim

Journal:

International Journal of Research in Marketing

Year:

1991

Language:

english

File:

PDF, 1.68 MB

english, 1991

35

An Experimental Investigation of the Impact of Information on Competitive Decision Making

Abramson, Charles, Currim, Imran S., Sarin, Rakesh

Journal:

Management Science

Year:

2005

Language:

english

File:

PDF, 234 KB

english, 2005

36

Design of Subscription Programs for a Performing Arts Series

Imran S. Currim, Charles B. Weinberg and Dick R. Wittink

Journal:

Journal of Consumer Research

Year:

1981

Language:

english

File:

PDF, 550 KB

english, 1981

37

Prospect versus Utility

Imran S. Currim and Rakesh K. Sarin

Journal:

Management Science

Year:

1989

Language:

english

File:

PDF, 2.58 MB

english, 1989

38

Is Television Advertising Being Placed to Reach Product Users?

Imran S. Currim and Robert W. Shoemaker

Journal:

Marketing Letters

Year:

1990

Language:

english

File:

PDF, 978 KB

english, 1990

39

A Model for Inferring Market Preferences from Online Retail Product Information Matrices

Gilbride, Timothy J., Currim, Imran S., Mintz, Ofer, Siddarth, S.

Journal:

Journal of Retailing

Year:

2016

Language:

english

File:

PDF, 1.93 MB

english, 2016

40

On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects

Andrews, Rick L., Ainslie, Andrew, Currim, Imran S.

Journal:

Management Science

Year:

2008

Language:

english

File:

PDF, 213 KB

english, 2008

41

Design of Subscription Programs for a Performing Arts Series

Currim, Imran S., Weinberg, Charles B., Wittink, Dick R.

Journal:

Journal of Consumer Research

Year:

1981

Language:

english

File:

PDF, 700 KB

english, 1981

42

Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models

Currim, Imran S.

Journal:

Journal of Marketing Research

Year:

1981

Language:

english

File:

PDF, 1.02 MB

english, 1981

43

Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models

Currim, Imran S.

Journal:

Journal of Marketing Research

Year:

1981

File:

PDF, 1.02 MB

1981

44

Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

Currim, Imran S.

Journal:

Journal of Marketing Research

Year:

1982

File:

PDF, 1.67 MB

1982

45

Disaggregate Tree-Structured Modeling of Consumer Choice Data

Currim, Imran S., Meyer, Robert J., Le, Nhan T.

Journal:

Journal of Marketing Research

Year:

1988

File:

PDF, 1.41 MB

1988

46

Models of health plan choice

Charles Abramson, Thomas Buchmueller, Imran Currim

Journal:

European Journal of Operational Research

Year:

1998

Language:

english

File:

PDF, 184 KB

english, 1998

47

Perceptual structure of the desired functionality of internet-based health information systems

Imran S. Currim, Vijay Gurbaxani, James LaBelle, Jooseop Lim

Journal:

Health Care Management Science

Year:

2006

Language:

english

File:

PDF, 535 KB

english, 2006

48

Amalgamation of partitions from multiple segmentation bases: A comparison of non-model-based and model-based methods

Rick L. Andrews, Michael J. Brusco, Imran S. Currim

Journal:

European Journal of Operational Research

Year:

2010

Language:

english

File:

PDF, 241 KB

english, 2010

49

Robustness of expected utility model in predicting individual choices

Imran S Currim, Rakesh K Sarin

Journal:

Organizational Behavior and Human Decision Processes

Year:

1992

Language:

english

File:

PDF, 1.37 MB

english, 1992

50

Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data

Rick L. Andrews, Imran S. Currim

Journal:

International Journal of Research in Marketing

Year:

2009

Language:

english

File:

PDF, 972 KB

english, 2009